Super Scaling by Alvin Poh

Author:Alvin Poh
Language: eng
Format: epub
Publisher: Candid Creation Publishing
Published: 2021-04-15T00:00:00+00:00

Business Model Blueprint

To help us understand our business model better, we need a structure and framework. The 4WH Business Model (Fig. 9) consists of the fundamental questions that your business model must answer.

Fig. 9: The 4WH Business Model consists of the five fundamental questions that your business model must answer.

Why Your vision

Example: To be the brand that small businesses in Singapore think of when they need to host their website and emails.

Who Ideal customer

Example: Small businesses in Singapore

Where Marketing channels

Example: Google search engine results, Facebook, LinkedIn, affiliates

What Solution

Example: Full-service web hosting

How Costs, pricing, and fulfilment of your product/service

Example: This is where I figure out the pricing of the products (whether it’s premium/budget, how much margin to command, etc), and how to actually set up the infrastructure so that I can start selling to my customers.

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